Comme Des Garcons Secrets

Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has developed from a small Tokyo atelier into Just about the most influential trend properties on this planet. Its worldwide achievement was not designed by means of classic advertising or mainstream tendencies, but via a Daring philosophy: challenge the norm, break conventions, and Allow originality talk louder than popularity. This unconventional approach turned the muse for CDG’s worldwide enlargement.

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CDG received Worldwide attention by presenting outfits that rejected traditional Concepts of splendor. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the fascination of global trend editors and purchasers early from the 1980s.

This world-wide visibility strengthened the CDG Hoodie name and attracted loyal shoppers from every single corner of the whole world.

The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification figures and marks of military services boot prints".[30] Contemporaneous media coverage juxtaposed photographs of the gathering with images taken at Auschwitz concentration camp, as well as the controversy gained Intercontinental protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and founded as a corporation in 1973. The manufacturer's identify was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", notably from the line "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").

The 2006 autumn/winter selection addressed the principle on the persona,[15] the different ways to existing a person's self to the earth. Fusing customized menswear with feminine factors including corsets and flower printed dress fabrics, Persona was A further assortment that blended the feminine With all the masculine.

CDG constructed a robust distribution technique by placing its products and solutions in top rated luxury retailers like Dover Road Industry, SSENSE, Farfetch, Barneys, and international boutiques. This gave the model access to elite prospects globally even though preserving its artistic integrity.

In 2017, the corporation introduced a new fragrance, Concrete, and marked its start in the US that has a supper curated via the artist and chef, Laila Gohar.

Each and every store was made as an artistic Room, enhancing CDG Hoodie's status for innovation and offering buyers an immersive retail experience.

Along with the rise of online shopping, CDG expanded its access by offering collections by way of Formal and partnered e-commerce platforms. Social media and trend communities aided distribute the brand’s identification, building parts such as the Enjoy Coronary heart tees and Converse sneakers viral globally.

The CDG x Converse Chuck Taylor turned one of the most recognized sneaker collaborations on the earth, encouraging CDG reach Comme Des Garcons worldwide mainstream visibility even though being true to its edgy creativity.

Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, usually far more like art installations than vogue demonstrates acquired throughout the world media protection, reinforcing the manufacturer's reputation for groundbreaking creative imagination.

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The corporate also generates a line of agendered fragrances, nearly all of which can be unconventional on the planet of perfume and aligned with the models of its garments.[six]